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Why Small Numbers Win: What Formula 1, Road Trips, and Your Organization Have in Common
A data advocate’s case for paying attention to the numbers everyone else ignores The Sport That Runs on Seconds I love watching Formula 1. Ask most people why the sport is captivating, and they’ll talk about the glamour — the paddock, the networking, the luxury of it all. That’s not what draws me in. What […]
AI ADS PERFORM WORSE THAN HUMAN ONES
AI can make advertising faster, cheaper, and easier to scale. But there’s a catch: looking good isn’t the same as performing well. A recent study of 3,000 consumers found that AI-generated ads were difficult for people to distinguish from human-made ads — yet, on average, they performed 14% worse on short-term sales potential and 17% […]
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